Sam brings over 25 years of industry experience and a lifelong habit of turning anything into a game. He’s spent his career shaping events that feel alive, purposeful and brilliantly paced, whether it’s a high-stakes corporate challenge or a playful team experience built to spark connection. With a background that fuses game design and graphic design, his ideas never stay flat on the page. They become vivid, interactive moments that teams remember. He specialises in tech-driven team building and the systems that keep complex experiences running smoothly. If there’s a smarter way to streamline, automate or elevate an event through sharp digital thinking, he’ll find it. Creative problem-solving sits at the centre of his approach, and he brings a designer’s eye to every detail. The result is unmistakable. Events that look good, run flawlessly and leave people buzzing with team spirit.