Telling stories is an essential way that we connect with each other, helping us to build empathy and understanding amongst a group of people. Stories serve different functions and uses: to entertain, to inform or to unify.
By examing how stories work and why we are so drawn to them, Storytelling for Business explores the fundamental skills of communication and develops an understanding of how we can apply this essential human characteristic in a corporate setting.
CONTENT OVERVIEW
- Prepare your own story and practice different ways of telling it
- Be able to ‘hook’ an audience and engage them from the offset
- Gain knowledge of the structures of effective storytelling
- Have a practical understanding of how to apply storytelling in an work environment
- Sustain the audience’s interest with confidence
- Have a range of skills at your disposal which develop flexibility, authenticity and impact
- Be a more skilled and confident communicator
OUTCOMES
Telling stories is one of the most powerful means that leaders have to influence, teach and inspire. What makes storytelling so effective for learning? Storytelling forges connections among people, and between people and ideas.